India’s sports industry reached a record ₹16,633 crore in 2024—a sevenfold expansion since 2008—and is on track to become a $130 billion market by 2030 at a 14% CAGR  storyboard18 , The Times of India. Yet beyond these numbers lies a greater opportunity: to harness the power of sports marketing to uplift every discipline—from cricket to kabaddi, hockey to emerging e-sports—and give them the visibility and value they deserve.

Why It Matters

• Beyond Cricket: Sports like kabaddi, football, and badminton are growing fast but need strategic marketing to capture attention.

• Digital Reach: Platforms such as Instagram, YouTube, and local streaming apps offer direct fan engagement opportunities.

Key Tactics

• Story-Driven Content: Use short-form videos and athlete takeovers to connect authentically.

• Data-Powered Sponsorships: Present clear engagement metrics to attract brand partners.

• Hybrid Experiences: Blend live activations with virtual events to unite online and offline communities.

Spotlight: Pro Kabaddi

A mix of city-based teams, TV broadcasts, and social buzz doubled viewership in four seasons.

.